By necessitating audience interaction, YouTube influences not only the form and substance of media but also the very perception of culture and community within the digital age (Jenkins, 2006). Audience participation, or ‘co-creatorship’, becomes the “message” that YouTube, as a medium, communicates and embeds into today’s digital culture ecosphere.

Dune’s auditory experience, which earned composer Hans Zimmer an Oscar, exemplifies how a film score can guide the emotional and sensory experience of the audience, providing layers of depth and deepening the audience's engagement with the film and enhancing its overall impact.

In an era dominated by visual culture with strong multimedia and social media influence, brands transcend their origins to become cultural signifiers.

This discussion delves into the complex interplay between postmodernism, the rhizomatic theory of Deleuze and Guattari, and the rapidly evolving landscape of contemporary media.